Rotarians enjoyed learning about Festival Foods’ commitment to be an innovative grocer that makes a positive difference in the communities it serves. Rotary is an important relationship as are various non-profit organizations. Festival has 16 store locations at present, and is looking forward to opening number 17 in Neenah by the end of 2012.
Festival employs three nutritionists, including Leah Anderson. Leah introduced the group to the NuVal system, an objective calculation of the nutritional value of various products. The higher the NuVal score, the better its nutritional value. Festival’s nutritionists provide information on its website and through informational presentations like the one Rotary heard, aiming to provide helpful information to the community to help consumers make smart shopping choices. Leah emphasized “trading up” to higher valued items within product categories. Festival also promotes its “Eat Well” program, labeling certain products with this program name to indicate it is a healthy choice adhering to the program’s higher standards. By: Curt Detjen
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